Mastering Ambiguity

Embrace the unknown and plan for uncertainty to find innovative solutions as a designer.

As designers, we are constantly faced with uncertainty and ambiguity. Whether it's in a high-pressure meeting with clients or feeling stuck on a project, navigating these challenges can be difficult. But, by learning to embrace the unknown, we can push through and come up with innovative solutions.


One of the most important things to remember when dealing with uncertainty is to plan for it. In high-pressure situations, it's essential to remember that it's okay to say "I don't know yet." By owning the process and being honest about not having all the answers, we build trust and credibility with our clients and team. This honesty is a sign of maturity, and it makes it clear that you are looking for the answer and not just giving them a generic answer.


Another way to deal with uncertainty is to shift our mindset from "should" to "could." The pressure to do things as they "should" be done can block our creativity and limit our options. By asking ourselves "what could be," we open ourselves up to new possibilities and ideas. This shift in mindset helps us to see beyond the obvious and explore new paths and solutions.


Changing the context can also help when we're feeling stuck. Taking a step back and gathering new inputs can bring fresh perspective and inspiration. Sometimes, all it takes is a change of scenery, a walk in nature, or a visit to an art gallery to spark new ideas.