Google is no longer the preferred search engine for gen Z, and it's not YT either.
TikTok has surpassed Google as the most visited website in 2021, according to statistics from web security and performance firm Cloudflare. In 2021, Google came in second, and Facebook came in third, all near TikTok. Apple and Microsoft rounded out the top 5. TikTok, which is enormously popular among youth, inspired the creation of a similar format on other platforms like Instagram Reels, YouTube Shorts, and Triller. The popular app announced in September that it has 1 billion monthly active users worldwide. Regarding the average time spent on social media sites, TikTok has already impacted YouTube, surpassing it at the start of last year.
The success of TikTok is an obvious demonstration of how technology is evolving. Still, more crucially, it demonstrates how our habits of gathering and consuming information about the world have changed. For more than ten years, Google, Facebook, YouTube, and Amazon have usually controlled how we use the internet. There’s a strong possibility that one of your readings began atone of those websites if you decide to surf the web online. That’s no longer the case, particularly with the younger people. Teenagers prefer using TikTok over Instagram or Snapchat. Despite this, TikTok is more than just videos of teens dancing or memes. The most well-liked content includes how-to-videos, recipes, and beauty advice.
In a way that practically nobody anticipated, TikTok is swiftly emerging as a severe challenge to the well-established tech giants. A new social media network may theoretically draw users away from Facebook, Twitter, or Instagram, but what about Google? The location where you go to learn about, er, everything? Most people probably wouldn’t have foreseen that transition since it doesn’t align with how we think about how people use technology. According to a Moffett Nathanson analysis, YouTube’s ad revenue is declining drastically. According to predictions, YouTube could lose $275 million in third-quarter ad revenue. However, it is anticipated that TikTok will surpass YouTube in ad income by2024. In 2021, YouTube generated $28.84 Billion in ad income. Ironically, the established tech giants are currently being disrupted by an app that most did not take seriously, despite receiving significant scrutiny from lawmakers and regulators on both sides of the hemispheres. The main takeaway is that well-established companies and organizations are typically bad at spotting the competition.