Why Creativity?

Creativity is the most important process of creating new ideas.

Creativity is the process of bringing new and imaginative ideas to life. Creativity is the ability to perceive the world in new ways, uncover hidden patterns, connect seemingly unrelated phenomena, and generate solutions. Creativity is one of those traits that people appear to have an intuitive understanding of, but when asked to define it, they stumble. It’s easy to think of creative people and outcomes, but grasping the concept of creativity is challenging. So we know that creativity is an ability that allows people to develop new ideas, but that's till feels a little vague and intangible. All skills originate in our brains; whether physical or mental, it’s all about neurons in the right part of your brain repeatedly firing until what you do becomes ingrained.

Many people, including those who work in creative fields, believe they have no or very limited creative ability, and some people are indeed more creative than others. Fortunately, creativity can be learned and honed at any age or level of experience. Innovation is not a divine gift; instead, it is the skillful application of knowledge in novel and exciting ways. It necessitates a shift in routine, stepping outside of typical comfort zones, focusing on the present moment, and taking a break while learning new information, whether by sleeping or simply enjoying a distraction, is another way to allow the unconscious mind to process the data in new and unexpected ways. This method frequently serves as the foundation for a creative insight or breakthrough.

When a production problem in the ball barrow factory forced James Dyson to invent the Cyclonic Vacuum Cleaner, he realized that the resin powder used to coat the metal parts of the ball barrow continued to clog the filtration system. Dyson first considered using an industrial cyclone to remove dust from sawmills to separate the fine powder from the air. During the installation of this cyclone, James Dyson was inspired to create a domestic cleaner that used the cyclone principle to separate dust from the dirty atmosphere. Although Dyson’s cyclone cleaner idea came to him by chance, it also demonstrates that Dyson was always looking for new ideas. Like the ball barrow, Dyson’s cyclone cleaner was a figment of his imagination that became an application after connecting with like-minded individuals. Dyson began by assessing the commercial potential of the cyclonic vacuum cleaner before attempting to build it, which is another hallmark of a great technopreneur. If we will not widely consume the product, there is no point in developing it.